In early 2024, Elevate Sign Group was selected by Verizon Inc. to support a highly visible and time-sensitive initiative: jump-starting the stalled rollout of Total by Verizon retail stores across the United States.
What began as a vendor evaluation quickly evolved into a strategic partnership as Elevate delivered speed, innovation, and execution unmatched by other national providers.
Verizon’s Total by Verizon brand needed fast, consistent, and scalable signage execution to support a large number of new store openings nationwide. Other national vendors had struggled to advance the program for nearly a year, resulting in delays that impacted brand visibility and market momentum.
Elevate Sign Group stepped in with a new approach—reengineering the rollout process to eliminate bottlenecks, compress turnaround times, and drastically increase the pace of installations.
Before implementing our strategy, our client faced several financial hurdles, including:
The Total by Verizon program faced several obstacles:
Verizon needed a partner who could not only fabricate and install signage—but redesign the entire workflow.
Elevate Sign Group introduced a streamlined, custom-built national rollout process designed specifically to resolve Verizon’s bottlenecks.
The traditional signage workflow relies on sequential steps:
This approach creates unavoidable delays—often weeks or months long.
Elevate replaced it with a parallelized process:
By the time a permit was approved, the signage was already built, eliminating the industry’s largest time drag.
Elevate rapidly developed, engineered, and produced new prototypes that met Verizon’s brand standards and deployment needs. These prototypes set the foundation for consistent replication across all stores.
Elevate’s program management team maintained daily communication with Verizon’s development and construction teams, enabling:
This responsiveness became a key differentiator from the incumbent vendors.
Elevate quickly outpaced all other vendors in the program.
What had been a stalled national program for nearly a year became a fast-moving, high-output initiative once Elevate took the lead.
Verizon selected Elevate because of demonstrated performance—not promises.
By solving the core operational delays that had halted progress for other vendors, Elevate became a critical partner in bringing the Total by Verizon retail vision nationwide.
Elevate Sign Group specializes in fast, consistent, and highly coordinated national signage programs. If your brand is growing, rebranding, or working to accelerate a national deployment, we’re here to help.
