Everything You Need To Know About Getting New Signs For your Business.

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Does Your Business Need More Signage? Elevate Sign Group Breaks Down the Process.

In the fast-paced business world, having impactful signage is crucial to making a lasting impression. Signage helps with branding and plays a vital role in attracting and retaining customers. At Elevate Sign Group, we understand the importance of effective signage and aim to guide you through the entire process of getting custom signage made. The journey from conception to installation can be time-intensive, so it is essential to start early. This comprehensive guide will explain the process and how our expertise can elevate your business.

Importance of Signage

Branding and Business Success

Signage is often the first point of contact between your business and potential customers. It speaks volumes about your brand’s aesthetic and professionalism. Effective signage can make your business stand out in a crowded marketplace, creating a memorable brand image that resonates with your audience.

Customer Attraction and Retention

Good signage attracts new customers and helps retain them by continually reinforcing your brand’s ethos. Studies have shown that well-designed signage can increase foot traffic and improve customer experience. By investing in quality signage, you are investing in your business’s success.

Why Elevate Sign Group?

Leading Experts in the Signage Industry

Elevate Sign Group is a trusted name in the signage industry, known for delivering high-quality, custom-made signs that meet and exceed client expectations. Our expertise spans design, permitting, and fabrication, ensuring a seamless experience from start to finish.

Key Features and Benefits

Expertise in Design, Permitting, and Fabrication

Our team of experts is proficient in all aspects of signage creation. From the initial design to obtaining the necessary permits and fabricating the final product, we handle every step with precision and care.

High-Quality Materials and Cutting-Edge Technology

We use only the best materials and the latest technology to ensure your signage is durable, attractive, and practical. Our state-of-the-art equipment allows us to produce signs that are both visually stunning and built to last.

Personalized Customer Service and Comprehensive Project Management

We pride ourselves on providing personalized customer service. Our dedicated project managers work closely with you to understand your needs and ensure that every detail is addressed. We manage the entire project so you can focus on running your business.

The Sign Development Process

  • Client Consultation:
    We begin with a consultation to discuss your project goals and requirements. This helps us understand your vision and how we can bring it to life.

  • Mock-ups:
    Next, we create initial designs and send them to you for approval. This stage ensures that we are aligned with your brand and design preferences.

  • Survey

We survey to confirm estimated sizes and site specifics. This step is crucial for accurate design and installation planning.

  • Revisions and Final Proposal

We will make any necessary revisions based on the survey results and send a final proposal for your approval.

  • Permitting

Once the design is finalized, we submit the necessary permits. Obtaining permits can be time-consuming, so this step is critical for staying on schedule.

  • Fabrication

Fabrication begins after permit approval. Our lead time is typically 3-5 weeks, with rush options available.

  • Installation

Finally, we schedule the installation at a convenient time for you, using our highly trained team and trusted network of installers.

Elevate Sign Group Headquarters

The Design Process

Branding and Logo Development

Our design team comprises seasoned professionals with extensive experience working with businesses of all sizes and industries. Whether you need striking designs for interior signage to enhance your corporate office or captivating exterior signs to draw customers to your storefront, our team is adept at creating visually compelling solutions tailored to your needs.

Assessing your current branding and logo is the first step in our design process. We evaluate your existing brand elements to ensure consistency and visual appeal. If your logo needs improvement or redesign, our talented designers are here to assist in developing a workable logo that aligns with your brand identity.

We also provide comprehensive sign guidelines for larger accounts to ensure uniformity and coherency in all your signage across multiple locations. This holistic approach guarantees that your brand makes a powerful and positive impression, no matter where it is displayed.

Space and Signage Selection

Choosing a suitable space to maximize impact is one of the most critical steps in the signage development process. At Elevate Sign Group, we understand that the effectiveness of your signage is heavily influenced by its placement. Our team thoroughly evaluates your space to determine the best type of signage that aligns with your branding and space requirements. This ensures that your signage complements your overall aesthetic and business goals. We consider factors such as visibility, foot traffic, and the architectural features of your site to recommend optimal locations and signage types. This meticulous planning stage guarantees that your signs catch the eye and convey the right message to your audience.

Drafting and Budgeting

Our team begins drafting mock-ups of the signage and provides budgetary estimates. These preliminary figures help you plan your investment without committing to final numbers. The initial drafts of your signage allow you to visualize the end product and make any necessary adjustments to align with your vision. During this stage, our design team collaborates closely with you, ensuring your feedback is incorporated into the evolving design. Concurrently, we provide detailed budgetary estimates to give you a clear understanding of the potential costs involved. This transparent approach allows you to make informed decisions and allocate resources efficiently, setting the stage for a successful project execution.

Manufacturing, Survey, Proposal, and Permitting

Why We Survey

Surveying is a critical step in the signage development process, as it ensures precision and accuracy in the final product. With years of experience working in various conditions of buildings and lands, Elevate Sign Group understands the complexities involved in site-specific signage requirements. This wealth of experience allows us to conduct thorough surveys that address every potential challenge, from measurement issues to installation access.

During our surveys, we meticulously measure the intended installation area to ensure your signage fits perfectly and complies with regulatory constraints. We also assess the site to determine the best access points for our installation team. Surveying is essential in locations with difficult access conditions, such as high-rise buildings or compact urban spaces. An electrical survey is another vital component, as it helps us plan for any necessary wiring and ensures that your signage is safely and effectively illuminated.


With all designs finalized and legal restrictions confirmed, the proposal process helps to solidify the plan and budget for your signage project. We provide a comprehensive proposal outlining every aspect of the project, ensuring no surprises along the way. This proposal includes detailed cost estimates, timelines, and the scope of work, ensuring transparency and enabling you to make informed decisions.

Our proposal also includes a breakdown of all required materials and services, ensuring you understand exactly what will be delivered. We outline any potential challenges and how we plan to address them, giving you peace of mind that the project will be executed smoothly. Once you approve the proposal, we will obtain the necessary permits and schedule the fabrication and installation.


Our extensive experience in permitting ensures a streamlined process for obtaining all necessary approvals for your signage project. We handle the permit submission and paperwork, requiring only your signature to move forward. Our team is well-versed in navigating the regulatory landscape, ensuring your project complies with all local, state, and federal guidelines.

It is crucial to have your business license or certificate of occupancy on hand, as permits can only be completed with these essential documents. The timeline for permit approval can vary significantly, with some licenses taking several months to process. Therefore, early permitting is crucial to keep your project on schedule. Our proactive approach and thorough understanding of the permitting requirements help mitigate potential delays, allowing you to focus on your business while we handle the complexities of obtaining the necessary approvals.


Located in the Chicagoland area, our manufacturing facility boasts the latest in cutting-edge technology and equipment, ensuring that your signs are produced to the highest standards of quality and precision. With deep roots in the local community, Elevate Sign Group takes pride in our commitment to excellence and innovation.

Our experienced professionals meticulously oversee each manufacturing process step, from initial design to final production. We employ advanced fabrication techniques and materials to create durable, visually striking signs that convey your brand message.

Once fabrication is complete, our skilled installation team ensures your signage is appropriately and safely installed. Whether it’s a high-rise building or a complex urban space, we have the expertise and tools to handle any installation challenge, guaranteeing that your signage looks fantastic and stands the test of time.

Case Study 

In the fast-paced world of business, first impressions matter. For business owners and marketing professionals, ensuring your brand is visible and well-represented can make all the difference. At Elevate Sign Group, we understand the significance of impactful signage. Our innovative solutions have helped various businesses overcome unique challenges and transform signage projects into success stories. These case studies explore three detailed case studies highlighting how Elevate Sign Group tackled complex signage projects for Total by Verizon, Brookfield Dental, and FreeUp Storage. By the end of this post, you’ll gain valuable insights into our process, challenges, and the solutions that led to remarkable outcomes.

Total by Verizon Project

The Challenge

Total by Verizon faced a significant challenge with over 20 open stores without signage. Their existing sign vendor repeatedly extended the timeline, causing delays in brand recognition and customer engagement. The challenge was not only to complete the project quickly but also to manage multiple locations simultaneously.

Timeline Issues

The project faced critical timeline issues from the start. With over 20 stores open without signage, the urgency to provide brand visibility was paramount. The existing sign vendor’s repeated timeline extensions exacerbated the problem, leading to potential customer confusion and lost opportunities.

Developing a Process

To address these challenges, Elevate Sign Group needed to develop an internal process to manage each location’s stage. This involved expediting the signage installation while ensuring quality and consistency across all locations. Our approach was systematic and focused on efficiency.

Solutions for Total by Verizon

Expedited Timeline

We began by conducting site surveys for all open and pending locations. To provide immediate brand recognition, we installed banners at open storefronts. Recognizing the importance of quick approvals, we worked closely with local villages and municipalities to receive verbal permit approvals. Simultaneously, we began fabrication before final permit approval, allowing us to install signs within a week of receiving the necessary approvals. Our in-house fabrication and project management capabilities enabled us to meet tight timelines and budgets, ensuring that Total by Verizon’s brand presence was established promptly.

Implementing a Process

To streamline the project, we developed internal systems using project management software. Weekly meetings with Total by Verizon and their franchisees ensured clear communication and accountability. Additionally, we pre-fabricated standard signage sizes, allowing us to have ready-to-install signs on hand. This proactive approach significantly reduced lead times and ensured all locations promptly received signage.

Navigating National Sign Programs

Given the company’s size, navigating the numerous stages of approval and corporate processes was essential. We participated in several training sessions and submitted prototype signage for approval. The renderings were meticulously prepared in the required format for Verizon’s approval. Our ability to adapt to the national sign program’s requirements and processes ensured a seamless integration of our services with Total by Verizon’s corporate standards.

Brookfield Dental Project

The Challenge

Brookfield Dental faced unique branding challenges. Their existing logos often did not suit signage requirements due to thin or dainty designs, incorrect orientations, or mismatched colors. Additionally, the building was undergoing a complete transformation, necessitating a logo rework and a comprehensive signage solution.

Branding Issues

The existing logos presented significant challenges for signage implementation. Thin and dainty designs were unsuitable for large-scale signage, while incorrect orientations and mismatched colors further complicated the process. The building’s transformation added another layer of complexity, requiring a cohesive branding approach.

Village Grant Requirements

Brookfield Dental also needed to comply with village grant requirements, adding another layer of complexity. Managing communications between the village and the customer was crucial to ensure compliance and secure the necessary grants to offset signage costs.

Solutions for Brookfield Dental

Branding Solutions

To address the branding challenges, we reworked Brookfield Dental’s logo to be modern and signage-friendly. Collaborating closely with the customer, we developed new paint and lighting designs for the building’s exterior, enhancing its overall appeal. Through iterative design processes, we realized the client’s vision, which ultimately helped them win an award for “one of the best remodels of the year.”

Facilitating Village Grant

To secure the village grant, we managed all communications between the customer and the village, ensuring compliance with the grant requirements. Our proactive approach and meticulous attention to detail ensured Brookfield Dental received the necessary funding, significantly offsetting the signage costs and contributing to the project’s overall success.

FreeUp Storage Project

The Challenge

FreeUp Storage faced the challenge of efficiently rebranding 15+ new locations. Determining the necessary ancillary signage for each area was complicated, and standardizing the signs across all locations was essential for streamlined identification and ordering.

Rebranding Multiple Locations

Rebranding multiple locations presented a logistical challenge. Each area had unique signage needs, so evaluating the existing signage and determining the necessary updates were essential. Standardizing the ancillary signs across all locations was crucial for consistency and efficiency.

Difficulty in Ancillary Signage

Determining the necessary ancillary signage for each location was complex. The goal was to simplify the process and ensure all essential signs were identified and ordered efficiently. This required a systematic approach and clear communication with site managers.

Solutions for FreeUp Storage

Efficient Rebranding

We began by evaluating the existing signage at previous locations, identifying areas for improvement, and simplifying the updates. This thorough evaluation allowed us to create a standardized approach for all new locations, ensuring consistency and efficiency.

Simplifying Ancillary Signage

To simplify the ancillary signage process, we created a fillable PDF for site managers to check off the required signs during property walkthroughs. This document included pricing for each sign, helping manage overall cost expectations, and ensuring that all necessary signs were identified and ordered promptly.

Standardizing Across Locations

We streamlined the identification and ordering process by standardizing the ancillary signs across all locations. This standardization ensured that FreeUp Storage’s brand was consistently represented across all locations, enhancing brand recognition and customer experience

Reach Out To Us Today!

Understanding the comprehensive process behind creating effective signage can significantly enhance your business and brand presence. We invite you to explore other linked articles, which provide deeper insights into each step of our meticulous process—from surveying and drafting to permitting and manufacturing. These articles equip you with the knowledge to make informed decisions about your signage needs.

If you have further questions or require personalized assistance, please get in touch with Elevate Sign Group. Our team of experts is always ready to help you navigate the complexities of signage development and ensure your project is a resounding success. Contact us today to start elevating your brand with premium signage solutions.